Elon Musk's $8 Twitter Blue subscription faces a storm of impersonators and celebrities.

As the blue subscription goes live, several Twitter users claimed to have constructed verified impostor accounts quickly. The upgraded Twitter Blue will start at $7.99 per month to add the blue verification checkmark that was previously reserved for accounts that applied through Twitter’s free verification process, according to an in-app iOS notification spotted by TechCrunch. Other advantages promised “coming soon” include the capacity to submit longer videos to Twitter and the ability to theoretically have “Twice as relevant” advertising.

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